New Report Finds Ozempic Makeovers, Regenerative Medicine and Younger Facelifts the New Norm
Plastic surgery has officially entered its wellness phase. According to new data from the [American Society of Plastic Surgeons (ASPS) annual procedural statistics report](https://www.plasticsurgery.org), both surgical and nonsurgical procedures held strong in 2024 despite widespread economic uncertainty. Cosmetic surgeries rose 1 percent while minimally invasive procedures increased 3 percent, signaling that patients are continuing to prioritize how they look and feel, no matter what’s happening in the broader economy.([newbeauty.com][2])
“Patients continued to prioritize their aesthetic health in 2024 despite the unpredictable economic uncertainty they faced throughout the year,” said Charlottesville, VA plastic surgeon and ASPS President Scott Hollenbeck, MD. “People want to look and feel their best so they can face the challenges of everyday life with greater confidence."
The most-performed surgical procedures last year were liposuction, breast augmentation, tummy tucks, breast lifts, and eyelid surgery. On the minimally invasive side, neurotoxins like Botox remained the most popular treatment, with over 9.8 million procedures performed, followed by hyaluronic acid fillers, skin resurfacing, laser treatments, and lip augmentation.
But the most telling shifts in the report aren’t just in volume—they're in who’s getting what and why.
More Ozempic Makeovers
One of the biggest changes captured in the report is the wave of patients seeking surgery after dramatic weight loss from GLP-1 medications like Ozempic, Wegovy, and Zepbound. More than 837,000 patients who were prescribed these medications by ASPS member surgeons in 2024 pursued further aesthetic care. Twenty percent had already undergone plastic surgery, while 39 percent were considering a procedure, and 41 percent were exploring nonsurgical options.
“The term ‘Ozempic makeover’ refers to a personalized set of plastic surgery procedures designed to address the weight-loss–induced changes to the face, breast, and body,” said Houston plastic surgeon and ASPS President-Elect C. Bob Basu, MD. “We’ve seen a sharp rise in demand for facelifts and necklifts, tummy tucks, breast lifts, and body lifts.”
Miami plastic surgeon Michael Keyes, MD, called it one of the most prominent aesthetic trends of the year. “Patients who experience rapid weight loss from GLP-1 medications often present with skin laxity and facial deflation,” he said. “In the body, the most common surgical procedures I perform in these patients are high-definition liposuction, skin tightening, and body lifts.”
Facelifts Are Skewing Younger
The facelift is no longer just for older patients. The ASPS report shows that facelifts are becoming increasingly popular among younger demographics, particularly those in their 40s and 50s. This shift is attributed to the desire for preventative measures and maintaining a youthful appearance.
“We’re seeing younger patients choosing more invasive surgeries at my practice,” explains Campbell, CA plastic surgeon Kamakshi R. Zeidler, MD. “They want to invest in a procedure that carries a great result and that is more sustainable over time than some of the noninvasive techniques that may damage skin quality or need to be redone often.”
A Shift Toward Regenerative Injectables
Regenerative medicine is making its mark in the aesthetics industry. The report highlights a growing interest in treatments that not only enhance appearance but also promote natural healing and rejuvenation. This includes the use of platelet-rich plasma (PRP) and stem cell therapies.
“Patients are increasingly seeking treatments that offer natural-looking results and support the body’s own regenerative processes,” says New York plastic surgeon Anna Steve, MD. “This trend reflects a broader shift toward holistic wellness in aesthetic medicine.”
More Men Are Getting Surgery
The stigma surrounding men and plastic surgery is diminishing. The ASPS report notes a significant increase in male patients seeking both surgical and nonsurgical procedures. Popular treatments among men include liposuction, eyelid surgery, and neurotoxin injections.
“Men are starting to take more advantage of the services offered,” explains Louisville, KY plastic surgeon Chet Mays, MD. “This has to do with more widespread acceptance in the mainstream media and social media of people having cosmetic procedures.”
What Comes Next
As the aesthetics industry continues to evolve, the focus is shifting toward personalized, holistic approaches that prioritize overall well-being. The integration of wellness principles into aesthetic treatments is expected to grow, with an emphasis on natural results and preventative care.
“The future of aesthetic medicine lies in treatments that not only enhance appearance but also support overall health and wellness,” says ASPS President Scott Hollenbeck, MD. “Patients are looking for comprehensive solutions that align with their lifestyle and values.”
For more detailed insights, you can read the full article on NewBeauty's website: Plastic Surgery Stats 2024: Ozempic Makeovers and Younger Facelifts
